I’ve spent the last year talking to hundreds of marketing, business development and leadership folks about the challenges they face in growing their firms.
One central theme always seems to dominate the conversation. Firms are often a bit reluctant to invest in marketing because there is not a clear correlation with marketing spending and new business opportunities.
Overview Successful companies use blogs as a important part of their business development strategy to improve their search results, engage and convert visitors to new clients. Internet marketing company Hubspot found that firms that blog as part of their business development process see 55% more visitors to their website than those that don’t. Our research [...]
As a business owner, I’m sure you’ve been told time and time again that you’ve got to differentiate yourself from your competition to succeed. And you probably took this advice to heart. You came up with something that actually looks pretty good…or so you thought. Maybe it was something like one of these sample differentiators? [...]
Overview A recent post in Hubspot.com’s blog referenced an article in the Harvard Business Review which discussed a study of 2,241 U.S. firms by South Korea’s Sungkyunkwan University. This study found that: “Companies that try to contact potential customers within an hour of receiving queries are nearly 7 times as likely to have meaningful conversations with key [...]
(L to R) Rhonda Maraziti, Dave Fionda, Sarah Cirelli, Bill Hagaman, Tanina Besecker, Jose Antunes The Social Media Eagle Award Q2 | 2012 Every quarter, we recognize one professional firm for their exemplary efforts in using Social Media to discover more opportunities, expand their geographic markets and win new clients. We’re very proud [...]
Overview In late 2011, the LinkedIn Social Media group conducted a survey on the use of Social Media by professionals. They received 650 responses across three generations of professionals, an increase of 25% over the previous year. While 92% of those surveyed use LinkedIn and 60% plan to use it more in the next year, [...]
The majority of the 150 million professionals who use LinkedIn aren’t aware of it’s powerful features that drive new business growth. That’s what a recent study of professionals by Social CPAs found. Stan Wyrwicz, who recently attended our Unleashing the Power of LinkedIn to Grow Your Practice workshop, had this to say: “I use LinkedIn [...]
Overview I was doing some research for an interview with Jim Bourke, a partner at WithumSmith & Brown, for our 2012 Emerging Technologies Study. I came across this post on LinkedIn which talked about a video that they did for their State of the Firm meeting. Withum Accounting Flash Mob Party Rock LMFAO. I clicked [...]
Overview In our last post, we shared an overview of the results of our 2012 Business Development Technologies Survey. Our survey found a seismic shift in the way that some professional services firms are using technologies to develop new business. In this article, we’ll explore the top three reasons for this shift. Our Right Now [...]